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Fédération Française de Cardiologie

Unexpected casting

Almost half of the women who had a heart attack didn’t experience traditional symptoms. To alert them, we have decided to organize a real audition for which actresses are asked to improvise emotions on the spot. Their interpretation, sincere and spontaneous, seems to satisfy the Casting Director who is directing them, until the last scene. And you, what would you have done ? #CastingDeFemmes

Credits

Xavier
Beauregard
Chief Creative Officer
Sabrina
Bourzat
Artistic Director
Jennifer
Hodara
Copywriter
Nathalie
Delaeter Viaud
Client Service
Sophie
Mathonet
account director