Skip

KRYS

50th anniversary

play

In 2016, Krys celebrates 50 years, the opportunity to put forward again its strong and unique brand promise: "Krys. You will love yourself".
The film “I was there” presents with humor and emotion scenes from everyday life through the ages, where the glasses "tell" our characters, our relationships, our joys, our sorrows ... glasses at the heart of our lives and witnesses of each step.
"Before, I was there ... When you were in the land of princesses ... When you had to face the eyes of others for the first time ..."

This anniversary film is a tribute to the 4600 opticians who, for 50 years, have been committed to the service of well-being and self-confidence of every french people.

Credits

Gilbert
Scher
Global Creative Director
Carole
Scialom Alvarez-Costa
Alain
Duprat
Client Service