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DPAM

#Kidsrevenge

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In order to assert its new brand position, "Du Pareil au même, what children really like", the ready-to-wear fashion store presents its campaign #KidsRevenge. A digital operation that reverse the roles and allow the children to dress up their parents during a day as they like.

Credits

Xavier
Beauregard
Chief Creative Officer
Alexandre
Drouillard
Creative Director
Florence
Vignon
Artistic Director
Vanina
Guillier
Copywriter
Emmanuelle
Gonnard
account director
Esther
Govoroff
junior account manager