Skip

Amgen

Porcelain Bones

play

Porcelain Bones, a promotional campaign launched for the occasion of World Osteoporosis Day to raise awareness among women over the age of 50, to encourage them to read up about it on tout-sur-osteoporose.fr and be diagnosed.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...

A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”.

Awards

Clio
x1

Credits

Xavier
Beauregard
Management
Aurélien
Bigot
Artistic Director
Benjamin
Le Coz
Copywriter
Jessica
Thomas
Annabelle
Rousseau
PR Manager